5 Mistakes to Avoid in Sign Board Installation & Design | Emad Signs
Your brand sign board is the face of your business. It’s the first thing people notice before they even walk-in through the door. A well-designed and aligned brand sign board can attract customers, build trust, and make your business memorable. On the other hand, a poorly designed sign can confuse people or even drive them away.
In this blog, we are sharing the 5 common mistakes businesses make in sign design and installation—and how you can avoid them before affecting your pocket.
Ignoring Readability and Visibility
The biggest mistake many businesses make is creating signs that are hard to read. If people can’t understand your sign in just a few seconds, they’ll move on.
How to fix this:
- Use bold, simple fonts.
- Keep enough contrast between background color and text (e.g.: white letters on a dark board).
- Make sure the letters are visible enough to be read from a distance.
A clear sign design ensures customers notice your business even while driving by.
Choosing Weak or Cheap Materials to save your pocket
Signs constructed of inferior materials may fade or break since they are exposed to the sun, wind, and rain. The weather is harsh in places like Abu Dhabi and Dubai, and making the wrong decision now could cost you more lately.
How to fix this:
- Make use of sturdy materials such as stainless steel, acrylic, or aluminium.
- Select longer-lasting, energy-efficient LEDs for illuminated business signs.
- Always ask your signage provider about the lifespan of the materials.
A strong sign shows that your business is professional and reliable.
Poor Sign Installation
Bad sign positioning can ruin even the best design. Along with to looking unprofessional, crooked positioning, loose fittings, or poor illumination can be dangerous.
How to resolve this:
- Collaborate with professionals with installation expertise.
- Verify that the wiring and lights are done correctly for lit signs; ensure that the sign is securely fixed to withstand heat and wind.
Experienced outdoor advertising firm like Emad Signs in Dubai or Abu Dhabi will make sure that your sign remains secure and looks fantastic.
Adding Too Much Information
Your sign should not look like a brochure or a menu card. Overloading it with slogans, or product lists makes it messy and hard to read.
How to fix this:
- Focus on the Needed: your business name, logo, and maybe a short tagline.
- Keep extra details for smaller signs, banners, or your website.
- Remember: simple and clean is always better.
A clean brand sign board makes a stronger impression than a crowded one.
Forgetting Brand Consistency
Your storefront sign board should match your overall business branding identity code. If your colors, fonts, or logo look different from your website or other marketing, customers might get confused.
How to fix this:
- Stick to your brand’s official colors and fonts.
- Make sure the sign design reflects your business style.
- Use professional designers who understand branding.
Consistency builds trust and makes your business easy to recognize.
Your brand sign board is not just decoration—it’s your silent salesperson working day and night. Avoiding mistakes in sign design, material selection, and sign installation helps your business stand out and attract the right customers.
To recap, here are the 5 mistakes to avoid:
- Ignoring readability and visibility.
- Poor sign installation.
- Adding too much information.
- Forgetting brand consistency.
Ready to boost your visibility? Contact our team today for custom brand sign boards, and expert sign installation. Work with trusted signage companies in Abu Dhabi and Dubai to grow your brand.
